Prior to the wide spread usage of the Internet in the homes of developed nations world-wide, film studios could only promote their upcoming releases with posters, magazine and newspaper articles and advertisements, and with trailers shown on television between advertisements or before a new release movie in the cinema.
Initially on the Internet …official websites tended to be based around simple content: text biographies of stars, production details, poster images, star photographs and occasional sound clips of music or effects.
Current promotional websites for upcoming or new release movies still
have the same content as described by Johnston at the core, but are
much more feature rich. For example, a page of a website can give visitors
immediate access to a variety of information, whether as text based news
updates, computer wallpapers or gallery photos as images, as well as a
variety of video features including teaser trailers and behind the
scenes features with cast and crew.
The Internet, with the help of MP3 technology, has allowed users to both distribute and gather music digitally from the comfort of their own home. The main issue for argument is the ability for users of the Internet to obtain music for free largely through the use of Peer to Peer (P2P) networks, although other methods of distribution also exist for individuals looking to obtain music illegally.
Internet users can legally obtain music files by purchasing songs from online music stores. The most well known of these online music stores would be Apple’s iTunes Store, but others exist such as Amazon MP3, Napster and Rhapsody. Music files downloaded through legal online music stores will often contain some form of DRM (Digital Rights Management) technology, and will have limited options with regards to file formats for download.The Internet is no doubt one of the most revolutionary innovations and its impact continues to have a profound impact on nearly every aspect of our lives. In regards to entertainment, the impact is even more pronounced.